Website Optimisation

Helping Non-profits Maximise Funding Opportunities

What we do

Our Funding Support helps nonprofits work together with Trusts, Foundations and other grant-givers to align the right ask with the right funder, at the right time. We start with an informal discussion to explore your needs and decide together how best we can help.

Funder-ready

Funder-ready

We work with nonprofits and Funders on understanding and sharing priorities to ensure a close fit

Targeted research

Targeted research

We help with research and strategic insights to establish a high-probability pipeline of opportunities for funding

Expert review

Expert review

A critical eye to ensure every submission is completely aligned to Funder’s priorities, requirements and values

Freelance Bid-Writing Service

Our priority is to provide the extra pair of hands that organisations sometimes need in order to succeed. We understand that sometimes this is just help in writing the applications. If this is the case, we can step in on an interim or short-term basis to get the job done.

Visibility, fit and credibility with Funders

CRMFUNDINGWEBSITENonprofitSuccessModel

Where does your website fit in?

A well-designed website helps Funders to find you, understand your alignment with their priorities and promote your authenticity.

Descriptions and visuals of projects bring to life the impact of your orgnanisation on real people

Your website is a space to showcase the depth and breadth of what you do and establish your credibility

Integrating your website and CRM maximises the potential for engaging and stewarding Funders and supporters

Some sector insights

At Sky High Solutioning we build collaborations between Nonprofits and Funders to achieve greater impact through smart data and communications solutions.

Why Trusts, Foundations and other grant-givers matter

Why Trusts, Foundations and other grant-givers matter

Website optimisation improves visibility by ensuring a charity’s site ranks for relevant funding and cause-related searches, placing them in front of both funders and supporters. Structured navigation, dedicated funder pages, and transparent impact reporting reduce friction in decision-making by providing accessible, verifiable information. Optimised user journeys, calls-to-action, and secure data pathways guide funders efficiently from research to engagement, enabling evidence-based decisions and building trust in the organisation’s credibility and capacity. Above all, a well-designed site brings the human story of your cause to the attention of potential supporters.

The Challenge

The Challenge

Many funders report being overwhelmed by the volume of applications. As a result, more are researching organisations rather than relying on an application process. In this context, a charity’s website is often used as an initial checkpoint to assess credibility, relevance, and alignment with funding priorities. At the same time, increased competition. combined with the use of digital tools and AI to support research, means funders can compare organisations more easily than ever before. In practice, websites are used to verify claims, understand track record, and assess how clearly an organisation communicates its work.

What funders say

What funders say

The National Lottery Community Fund states, 'We expect organisations to be open and transparent, with clear, accessible information available publicly so people can understand their work, governance and impact'. GiveWell treats online information as a proxy for organisational strength.Research also shows design, usability, and speed heavily influence trust and funding decisions. In their 2025 report ‘Website Marketing Statistics for Nonprofits’, Tech for Good highlighted that 94% of donors say first impression of an organisation is based on its website design and that 25% of visitors will abandon a website if it takes more than four seconds to load.

Latest

 Cutting Through the Fog: Avoiding Weasel Words with Trusts and Foundations

Cutting Through the Fog: Avoiding Weasel Words with Trusts and Foundations

When you apply to a Trust or Foundation, every word counts. Trustees and grant officers have limited time and limited funds, and they’re constantly scanning applications, websites and other sources of information for clarity, confidence, and credibility...

How we help

Our Website Optimisation service helps develop a funder focus to your site that makes it easy for supporters to see an alignment with their priorities, understand the authenticity of your work and be confident about your impact.

Credibility Essentials

The Challenge

Websites are inevitably a first port of call for funders when they are researching causes to support or checking out information against a funding application. It can be difficult to understand how Funders use websites to build relationships.

Where we fit in

We clarify your messaging so your mission, work, and impact are easy for Funders to understand

We strengthen your evidence base by identifying the right places for data, case studies, and proof points

We review your website content structure so Funders can easily align your information to their priorities

We optimise your visibility to Funders by improving how your content is found through search

Outcome

A credible, funder-ready website that builds trust and makes a strong first impression.

Funder Journey Optimisation

The Challenge

Funders are looking for specific information quickly. Without a clear journey, they may not find what they need, or fully understand your value. Organisations often pack their websites full or valuable information, but it requires a lot of time to go through.

Where we fit in

We shape your website around how Funders think, so they can move easily from interest to understanding

We map how Funders use your website to identify gaps, friction points and missed opportunities

We structure your content around funder priorities so the right information appears at the right time

We support how you present impact and reporting so your outcomes are clear, accessible and relevant

Outcome

A website that actively guides Funders to understanding what you do.

Engagement & Retention

The Challenge

Initial interest doesn’t guarantee ongoing support. Without consistent engagement, it’s difficult to build lasting relationships with funders. Time and resources often restrict the way organisations can use their websites dynamically and interactively.

Where we fit in

We create structured areas for funder updates so key information, reports and progress are easy to access

We align your content to help you share your updates, insights and learning over time

We connect your website to your wider communications for a joined-up experience

We support continuous improvement by reviewing performance and refining your content over time

Outcome

A long-term engagement ecosystem that strengthens Funder relationships.

What you gain from working with us

Services built on trust, guided by results, and shared success

Our Service guarantee

Services built on trust, guided by resutls, and shared success

Section image
  • tickIncreased visibility with Funders and potential supporters
  • tickEnhanced credibility evidenced through publicly-available rich data
  • tickA noticeable increase in Funders' engagement with your site
  • tickA supporter base that takes an active interest in your cause

Let’sWorkTogether


Our website optimisation service focuses on strengthening your organisation’s visibility, clarity, and credibility so funders can quickly see your value. Whether you need a light-touch assessment or a strategic review, we ensure your website actively supports your fundraising journey and long-term sustainability.

Funding support frequently asked questions

Website optimisation is the process of improving your site so it’s easier for funders and supporters to find, understand, and trust your organisation. It covers search visibility (SEO), clarity of information, and funder-focused design choices that support fundraising and credibility.

Funders are increasingly proactive, researching charities online before inviting applications. A well-optimised site ensures they find you, quickly see your credibility, and access the information they need to make funding decisions.

We track key metrics such as search visibility, site traffic, bounce rates, page load times, funder engagement with dedicated pages, CTA conversions (e.g. downloads, contact forms), and repeat visits. These data points show how funders and supporters are interacting with your site.

Costs vary depending on the size of your site and the depth of assessment needed. We provide flexible packages — from a light-touch audit to an in-depth funder-focused optimisation review — so you only pay for what you need.

We don’t build websites. Instead, we assess your current site and provide tailored recommendations for improvements. This may include content, structure, search visibility, and funder pathways, helping your existing website work harder without starting from scratch.

Yes. The same improvements that make your site clearer and more credible to funders also build trust with individual donors, helping increase online donations, volunteer interest, and supporter engagement.

Not necessarily. Many improvements can be made within your existing site. If larger changes are required, we’ll give you a clear roadmap that you can take to a designer or developer.

We specialise in the nonprofit and charitable sector. That means we understand funder expectations, fundraising language, and sector-specific challenges. Our recommendations are designed to improve funding outcomes, not just search rankings.